SEO Services
Do you want to increase traffic, or generate more leads from your website?
Search Engine Optimization is the process of improving the presence of your website (and ranking in search results) on the internet, along with increasing the volume of traffic to a website. The higher your website ranks on a search engine, the more searchers will visit your site.
Why you need search engine optimization:
1) More people today search the internet first when looking for services. If your business can not be found in your local area by people searching for your products/services, then you are losing business opportunities.
2) SEO is cost effective marketing. It’s typically less expensive than print, radio, and television advertising.
3) A website using basic SEO techniques will perform better in the search engine rankings, and therefore get more traffic.
The goal of optimizing is to make your site more visible to the search engines and climb the rankings. We focus on the major search engines (Google, MSN, Yahoo, and Bing) that have a combined market share of over 90%. Google dominates, being used for over 70% of internet searches.
SEO is a process, not an event. Remember, you have a lot of competition for page 1 rankings, so you have to apply consistent actions and improvements to your website over time to create results.
Do-it-Yourself SEO . . .
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What you need to know about search engine optimization:
Entrepreneur magazine (Feb. 2010), in “What You Don’t Know About SEO” states:
“It’s essential to understand SEO before you spend thousands hiring consultants you may not even need. …. countless SEO strategists, consultants and self-professed experts who will claim they can beam your site up into Google’s top 10 search results–for a price, of course. Consultants commonly charge upward of $200 an hour, and most will pressure you to sign a contract that keeps them on retainer for months–at prices as steep as $12,000 a month. Unscrupulous SEO firms not only make promises they can’t keep, the worst of them also use shady practices that might produce no traffic, deliver the wrong traffic or even get you banned from planet Google.
“The SEO business is 80 percent scam,” says Peter Kent, an internet marketing strategist and author. “It’s very, very difficult to find a good firm.”
So the bottom line is that you need to know exactly what SEO services you are paying for, before you hire an SEO expert. Make sure you have a detailed list of services the company will perform, along with monthly reports on activities performed on your site. You should begin to see results within 3-6 months. If your website is brand new to the internet, results can take between 6-12 months if your SEO strategy is performed appropriately and consistently.
Basic SEO services should include:
• Keyword research and analysis: Find the keywords with the highest possible number of searches on Google. Review your site, and your competitor’s sites to uncover strengths and weaknesses. With this information, create a site optimization and link popularity building plan. You should not necessarily try to rank for the highest volume keywords because those are more competitive. Rather, find a niche and “long-tail” keywords that you can rank for faster to begin building rank and traffic to your site.
• On-page optimization: SEO-friendly URL’s, unique page titles, internal links on keywords, simple navigation and site structure.
• Content development: BLOGGING and page creation, that includes strong keyword page titles, a brief page introduction using keywords, keyword-rich and relevant page content.
• Search engine submission: Google, MSN, Yahoo!, Bing, Alexa.
• Local Business Directory Listings, including Google Maps and others.
• Detailed reports on website traffic and visitors (Google Analytics).
• Link popularity building.