Copywriting
Professional Marketing Writer, Gerry Black, offers a variety of consulting and writing services. About Gerry . . .
Gerry’s 100% MONEY-BACK GUARANTEE:
“If you implement the simple strategies and ideas I give you based on what is missing from your current marketing strategy, I guarantee my advice will result in more sales and profits for your business or I will happily refund your money.” – Gerry
Package#1: New Website/Home Page Content
Want to get your new business up and running inexpensively, professionally and primed to produce profitable results? Then this package is for you.
Includes:
Professionally written home page content. Your home page is the most important selling page on your site. Its purpose is to catch the attention of your visitors, develop interest and create a desire in them to want to know more about your services and products. You have about 3-5 seconds to convince your visitor to keep reading and looking through your site. A well-written home page will accomplish this key selling objective.
Content / Marketing Copywriting: $500-$850
Package #2: New Website/Home Page Content/Additional
Content for 6-8 pages
Maybe you don’t have the time to create all of the content your website needs so that it’s equipped to tell your sales story in a complete and compelling way. No problem. We can create all the content for you leaving you to do what you do best – tending to the needs and wants of prospects, clients and customers.
Includes:
Professionally written home page content along with the additional pages your web site will need to equip your visitors with the necessary information they need to make a buying decision. In addition to providing all the copy you need, this option includes recommendations on what type of pages you should have on your site in order to be able to put your best selling foot forward.
Content / Marketing Copywriting: $1450 – $2250
Package #3: Copy Editing/Rewriting Of Your Existing Site
If your current web site isn’t producing the sales results you want, chances are your copy and content needs some attention. You can’t afford to have your web copy let you down after all the time, energy and money you invest getting potential clients and customers to visit to your site. Your web site should be your most cost-effective salesperson. But all the traffic in the world to your web site is useless if the copy your visitors read when they arrive doesn’t convert them into qualified prospects. That’s where well-written, structured copy that follows proven selling principles can make all the difference.
A complete evaluation and rewriting of your current website copy and content. This is where we determine what’s good about it, what needs tweaking and what needs a complete rewrite.
Your rewritten copy will follow a field-tested copywriting structure that has proven itself time and time again when it matters most – when your prospect is in the process of a making a buying decision. Your copy will be rewritten for results!
Content / Marketing Copywriting:
- Home Page only $350
- Additional Pages $125/page
Package #4: Creation of a sales lead magnet
Next to a compelling home page, a sales lead magnet is the most important selling tool you can use on your web site. So what’s a lead magnet and why is it important?
Although lead magnets can take many forms, the most common is an offer of a free report. In exchange for the report, the reader usually is asked to provide a first name and an email address.
What goes into the report? That’s where we come in. We will create a report that offers your reader helpful information that he/she can use to make an educated buying decision.
For example, say you’re laser eye surgeon. After talking to you about your business, we may create a report called “4 Insider Questions You Need To Ask Before You Select A Laser Eye Surgeon.” Then, you would offer that report on your web site in exchange for the prospect’s contact information and it can all be set up automatically so once the report is written, you simply watch as web visitors sign up for it basically immediately qualifying themselves as someone who is could be making a buying decision shortly.
Here’s why lead magnets are so important to your profit results:
Studies reveal it takes an average of about 8 contacts to make a sale. There’s the initial contact. And then, if you have an effective follow up system in place, there are a number of subsequent contacts where you establish credibility, further explain your offering, present proof that you can deliver and finally, you make a sale.
But here’s the problem:
Most visitors to your site will not be buying or calling you up the first time they visit. Even the pros – the people who make a living based on direct sales from a website – only get 1%-3% of the people to make a purchase.
By offering a lead magnet, you have a way to stay in touch with qualified prospects. And it also gives you Beginning to understand why it’s important to have a way to re-contact those who visit your site?
So basically, if you don’t maintain contact, you’re actually paying to have your prospects buy from your competitor. That’s right. All the money you invest to get them to your site – whether you use search engine campaigns, ads and other promotions is most likely steering your prospects right into the clutches of your competitor.
A lead magnet is your key to higher profits – faster!
Includes:
A discussion with you to identify potential report topics.
Suggested titles for the report.
Outline of the report – points the report will cover – so you know what to expect.
Writing of the report.
Content / Marketing Copywriting:
2-page report – $500
4-page report – $750
