How Much Content Does Your Website Really Need?

Not as much as you think.

If you are like many people building your website for the first time, you might have some anxiety about writing content for your site.

When do you need a lot of content?
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How to Write a Tag Line

A tag line is an important marketing piece, typically seen with your company name and logo. It helps clarify the services and the value that your business delivers.

A great tag line is memorable, enlightens people about your business, and differentiates your company and product from competitors. Generally, a good tag line is a short, catchy phrase with an interesting and positive message delivered in 3-6 words.

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Answering these questions will help you generate content for an FAQs (Frequently Asked Questions) page. Or, you can create several blog posts on your site to answer these questions, which creates several blog posts containing keywords relevant to your business.

1) What are the most often asked questions (from prospects or clients) in your industry?
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Answering these questions will help you generate content for your SERVICES page.

1) List your company’s SERVICES, with a brief description of each. Include the primary benefits that the client receives from each and every service:

2) List your company PRODUCTS, with a brief description of each product. Include the primary benefits that the client receives from each and every product:

3) Do you want to make your fees or product pricing public on your website?

Answering these questions will help you generate content for your ABOUT page.

Company Expertise

1) What influences the client and what motivates them to buy your products or services? What ideas must you use to grab their attention?

Show that you and your business is the EXPERT, providing a real solution to the client’s particular needs. The real motivation to buy is driven by the need of the buyer to solve a specific problem. Aim to communicate your ideas to “clients”, not “customers.” The difference between the two is that a client is under the care, protection and guidance of a dedicated expert in the field.
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Answering these questions will help you create written content for your HOME page.

A-1 Tell Your Story

1) Who is the owner(s) of the business, and what is their story and history? How did the owner get to where he/she is today?

2) Why did the owner start this business?

Why is this important? The reason is that most people prefer to interact with people, not faceless corporations or soulless machines. They are interested in the human factor and want to know the story behind the business.
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Here are some tips for the do-it-yourself photographers, when photographing a subject for a website:

TIPS FOR the SUBJECTS being photographed (and for amateur photographers):

1 – take the photo standing in front of a white or solid color background (not too dark)
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