“More than simplicity, great design is about clarity. If each piece, each view of an application or site is focused, concise, clear, easy to use, and reduced to its core purpose the product becomes more usable, productive, and effective as a result.”
– Robert Hoekman, Designing the Obvious: A Common Sense Approach to Web Application Design
Have you ever visited a website and found yourself not sure what to click on… because there were too many choices? Your website is successful when it achieves your goals. So before you hire a designer or make any decision about design style for your website, clarify your goals. [Read more...]







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