Design Brief for Website Project

Name:
Email:
Phone:
Date:
Project Contact:
Project:

This form is designed to provide us with the information needed to complete your website project, such that we can deliver quality work that meets your goals.

We’ll also talk in more depth and discuss in a telephone conversation the information you provide below.

1) What is your ideal timeline/date you’d like your new website to be completed and ‘live’?

2) What does your business do?

What does your company / organization do, and what is your history?

3) What is the goal of your website?

a) What do you want your website to communicate?

b) What is the end result you would like to achieve? For example, do you want: 1) online credibility; 2) online brochure; 3) more communication with clients and prospects; 4) to sell more products; 5) to attract more prospects, or raise awareness of your product / service?

4) Who are your competitors online, and how do you differ from your competitors?

5) DESIGN: Do you want to completely reinvent your current brand image or website style - or are you simply updating your current website?

If you have any current print or electronic marketing materials that you want to match, in brand image/color/design style, please provide copies to us..

6) Who are your prospects – who is the target market?

(Age, gender, income, tastes, views, attitudes, employment, geography, lifestyle of those you want to reach.) If you have multiple audiences, rank them in terms of your priorities.

7) CONTENT: What copy (text) and pages do you want to include?

List page names, if you know what those are at this point. Articles, or blog posts?

8) GRAPHICS: What photos or images will you provide?

Can we include stock photography, or do you prefer to provide your own photos and images? Is there anything you would like us to know about your preferences?

9) DETAILS – SIZE: What are the specifications?

Do you have any specific sizes in mind? (Number of pages; Page Layout preferences; Mobile device requirements) Is there other information we should know about specifications?

10) Have you any other design preferences we should know about?

Please provide us with a few examples of websites that your consider to be effective or relevant website design for your industry/profession (even if it is from your main competitors). This will set a benchmark.

11) Are there things not to do, or design styles that you prefer NOT to see in your website?

This gives us an idea of what to avoid, and helps us better match your vision for your site.

12) Is there anything else you want us to know?